QR Code with Logo — Branded Codes That Build Recognition
A QR code with a logo embedded in the centre turns a generic black-and-white square into a branded asset that signals authenticity and builds visual trust with your audience. Research shows branded QR codes receive significantly higher scan rates than plain ones because they communicate that the code comes from a known, trusted source. Scanmint's logo overlay feature uses error-correction headroom to keep the code fully scannable even with your logo covering the centre.
Generate for free — no sign-upHow to make a qr code with
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Open Scanmint and create your QR code (URL, vCard, or any type).
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Under the "Style" options, select "Add logo" and upload your PNG or SVG logo file.
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Set error correction to "H" (High) — this reserves enough redundancy to accommodate the logo.
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Adjust logo size to cover no more than 25–30% of the code area for reliable scanning.
- 5
Preview, test with multiple phones, then download the final branded code.
Popular use cases
- ✓Brand packaging where a plain QR code would feel out of place next to polished product design
- ✓Marketing collateral — leaflets, banners, and pop-up displays where brand consistency matters
- ✓Corporate presentations and annual reports — a branded code reinforces professionalism
- ✓Retail point-of-sale materials linking to loyalty programmes or product reviews
- ✓Social media profile images or link-in-bio blocks that show your brand at a glance
Ready to create yours?
Free forever for static codes. Dynamic QR with scan analytics needs a free account (see pricing).
Frequently asked questions
Does adding a logo make the QR code harder to scan?
Not if done correctly. QR codes include built-in error correction. At the "H" (High) level, up to 30% of the code data can be obscured and the code still scans. Keep your logo within that limit and test on multiple devices.
What logo file formats does Scanmint accept?
PNG with a transparent background gives the cleanest result. SVG files are also supported. Avoid JPEG logos with white backgrounds unless your QR code background is also white.
Can I use a coloured QR code background with a logo?
Yes. Choose light, high-contrast backgrounds (white or light grey work best). Dark backgrounds require a light foreground for reliable scanning — avoid mid-range greys where contrast is ambiguous.
Is the logo QR code feature included in the free plan?
Logo overlay is a Pro feature on Scanmint. Free users can still customise foreground and background colours without a logo.